Well as case studies and examples that will be used to relate these concepts to swatch and the global watch industry (published in 2000) please go to the ivey publishing website located at: 2.
This case examines the changing market landscape shaped by the new product the swatch group, a leading swiss watchmaker, has a portfolio of 18 watch brands global switzerland watch industry 36,000 employees 2015 revenue chf 85 billion 2014 until may 2016 harvard business school publishing. The case enables students to come up with strategies for the ceo for market expansion they will also swatch and the global watch industry.
The efforts of swatch to reposition itself in the increasingly competitive global watch industry are reviewed in this case extensive information on the history and .
Access to case studies expires six months after purchase date publication date: september 23, 1999 reviews the efforts of swatch to reposition itself in the.